View customer metrics for each of your managed and unmanaged app stores.
Actions
Here are the available actions:
Click to download subscription data as a CSV file or a PNG image.
Click a table column to sort either ascending or descending.
Click to expand row details.
Data
Hover over the graph to display data.
Total users - Total number of users
Current subscribers - Number of users who currently have a subscription
Current trials - Number of users who currently have a trial
New subscribers - Number of users who enrolled in a paid subscription within the selected timeframe
Cancelled subscribers - Number of users who cancelled their subscription within the selected timeframe
Net revenue - Total income generated from subscriptions minus costs associated with subscriptions
LTV - Lifetime value (LTV) estimates the amount of revenue a customer represents to a business over the life of the relationship; this is helpful for determining the cost efficiency of acquiring new customers and supporting them over time
Net ARPU - Average revenue per unit (ARPU) is an indicator of profitability based on the amount of money generated from each user
Revenue retained - Percentage of revenue retained from existing customers including expansion, downgrades, and cancellations
Video views - Number of times a video started playing, recorded when the stream is started (does not include rewind or replay) - this is not a measure of individual viewers
Last subscription report - Date for when the last subscription report was generated
Last revenue report - Date for when the last revenue report was generated
Last video views report - Date for when the last video views report was generated
to download subscription data as a CSV file or a PNG image.
to expand row details.